Dr. Rochelle Sherlock is an entrepreneur, community advocate, and small business owner, that focuses on Transforming Leaders and Organizations. She is the Founder, CEO – Potentiate LLC (formerly Rochelle Sherlock Consulting) and has received her Bachelor of Arts in Sociology, CSU Turlock, Master of Arts (ABT) – Experimental Psychology, CSU San Bernardino, Master of Arts - Organization Development, Sonoma State University, and her doctorate in Human and Organizational Learning and Development from The George Washington University.
Outside of personal achievements, Sherlock took her vast experience and immersed herself into her community of Solano County, looking to add value through her Leadership skills and to create/co-create and/support needed initiatives, such as:
Dr. Sherlock has an extensive background in community engagement, building effective partnerships, and facilitating groups of all sizes. Some of her professional highlights include:
As a Leadership Strategist/ Executive Coach and Organizational Effectiveness (OE) Consultant, Sherlock works with organizations to assess gaps, develop strategies, improve systems, structure, culture, improve teams and employee satisfaction and engagement. Sherlock will bring her vast expertise and experience to the role to improve County systems and create better, more functional cross-jurisdictional partnerships.
With an extensive 30-year history of dedicated community service, a doctorate from The George Washington University in Human and Organizational Development, and a rich, diverse background as a small business owner helping to transform Boards, leaders, teams, and organizations, I am uniquely qualified to serve as a County Supervisor, and will bring the vision and leadership we need.
I’ve spent my life in public service as a social worker, commissioner, and grassroots volunteer/advocate, working tirelessly for the betterment of the community. My genuine passion for and commitment to community welfare, coupled with my strategic vision, ability to bring people together to work on a common goal, and a proven history of driving change, makes me an effective agent for change.
I have a long track record of improving the quality of life for seniors, youth, women and families, taking action to protect the public against natural disasters through disaster preparedness and reducing wildfire risk, improving transportation access and mobility, and strengthening the community. Over the years, I have been actively involved in efforts to address a wide range of county related issues pertaining to the foster care system, poverty, equity, transportation, public health and safety, disaster preparedness, fraud prevention, violence prevention, workforce development, strengthening the non-profit sector which serves as the frontline defense for many social and environmental issues, and supporting small businesses.
Coming from a difficult childhood fraught with intergenerational cycles of poverty and dysfunction, I decided early on that I wanted to “make a positive difference for others” and to leave “the world a better place.” I know firsthand what it means to go hungry, and to experience economic and housing insecurity. As a youth, I experienced being homeless for two brief periods of time. We also lived in some dangerous neighborhoods when I was young. Neighborhoods where you needed to be tough and stand up to bullies or else become their victims. I have been standing up to bullies since elementary school.
These early experiences prompted me to study the human experience and understand factors that affect a person’s, and a community’s, ability to thrive. Together with my extensive work in county-related programs and services, extensive studies and quest for knowledge and continuous education on issues, and my genuine passion for community welfare, I have been a tireless advocate for the betterment of the community.
I have founded or co-founded dozens of community collaboratives and initiatives over my lifetime and served on countless more. Examples include starting a Girl’s Circle when I was a youth counselor in a disadvantaged community in San Bernardino, co-founding and leading a peri-natal multi-disciplinary team to serve at risk pregnant and parenting moms/families, leading the transformation of a Child Abuse Prevention Council, as its chair, developing and implementing prevention and intervention programs for families involved with Child Welfare Services, co-leading “Faith-Based Response to Domestic Violence” training and technical assistance across the country with Pastor Willie Graham from Vacaville, co-founding the Senior Coalition of Solano County and then as the Coalition’s consultant collaboratively leading the establishment of numerous programs and services including: launching the Fall Prevention Partnership and securing the funds to start the county’s first Fall Prevention Program, initiating award-winning projects like the Mini-Medical School: Aging with Vitality, and empowering older adults while combating ageism through initiatives like the Centenarian Commemoration, Living Legacy Awards programs, and Dynamic Aging. I led a collaborative process to research and develop position papers on the “State of Seniors”, and several programs were started as a result of our efforts and advocacy: 1) Volunteer Solano, 2) Solano Cares, formerly called Network of Care, online resource for older adults and people with disabilities, 3) Savvy Saving Seniors program, and 4) Senior Poverty initiatives which ultimately led to advocacy at the Federal and State levels resulting with then Assemblymember Cheryl Brown of the State Long-term Care and Aging Committee, putting together a bill to increase the SSI/SSD allocations for seniors and people with disabilities living in extreme poverty. Beyond social services I:§ Brought in $6 million to establish a Jail to Community transition program in Solano County – which successfully reduced recidivism among non-violent offenders and improved their overall well-being as reported by an independent evaluator. § Led more than a dozen transportation summits for seniors and people with disabilities, creating better transit access, as well as worked on pedestrian safety, and was a founding member of the STA Equity Working Group.§ Was a founding member and first chair, of the Solano Commission for Women and Girls, and led the research and development of the Status Report on Women and Girls in Solano County with members of the SCWG Commission.§ Served as a Board member and interim Chair for a low-income senior apartment complex in Fairfield,§ Served on the Measure P Taxpayers Oversight Committee, chairing it for 4 year, and also on the Measure J Oversight committee.
I have been recognized for my work in the community with numerous awards, including being recognized as Senator Bill Dodd’s Woman of the Year in 2017, Woman of the Year by Congressman John Garamendi in 2018, Travis Air Force Base Hometown Hero in 2019, Congressional Commendation from Congressman John Garamendi in 2016, a Community Champion by The Leaven in 2014, and given the Local’s Choice Business Award, and Florence Douglas Center’s Community Partner awards. My work on the Mini-Medical School: Aging with Vitality earned Solano County the California State Association of Counties Merit Award.
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Sherlock for Supervisor, FPPC #: 1464671
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